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DYLAN SHAEDESIGN. MARKETING. AUTOMATION.

Selected work / WaldoPet

WaldoPet.

Bringing connected pet care
from product to people.

  • Branding
  • Website Design
  • App UI/UX
  • Graphic Design
  • Email & Marketing Automation
  • Payment Integration
  • Project Management

The project

Technology for pets.
A brand for people.

My role Marketing Director · Company equity

WaldoPet develops technology that helps pet owners and veterinarians monitor animal health and wellness. The business needed a clear identity and a connected experience across its products, website, app, and marketing.

As Marketing Director with equity in the company, I designed the branding, website, marketing, and app UI/UX. I also handled payment integration and managed offshore hardware and software teams, connecting the creative work with the people building the products.

That work supported the launch of three veterinary technology products.

Product launch

Three products.
One connected story.

I translated the product offering into a consistent set of launch and sales materials. WaldoPro, Smart Scale, and WalDar each needed a clear explanation of what it did and where it fit into pet care.

The handouts brought product imagery, app screens, and concise benefits together for conversations with pet owners and veterinary professionals.

WaldoPro original product handout

WaldoPro

GPS & activity tracking

Smart Scale original product handout

Smart Scale

Portable pet weighing

WalDar original product handout

WalDar

Contactless patient monitoring

Brand & website

Approachable by design.

I developed a visual identity that could carry across the website, product materials, and app. A distinctive wordmark, a defined color palette, and consistent typography gave the range a recognizable voice.

Original WaldoPet wordmark
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Original WaldoPet branding guide with wordmark, colors, typography, and button treatment

A clear way into the product range.

I designed the website to introduce the technology and help visitors explore individual products. The original screens below show the website work from my engagement, including the Base and Mini collars and Smart Scale.

Historical WaldoPet website design showing the pet-health introduction and Base collarHistorical WaldoPet website design showing the Mini collar and Smart Scale

App UI/UX

Make the connection
feel simple.

I designed app interfaces and mapped the interactions behind them. The work included account settings, Facebook integration, and ways for owners to share their pets’ progress.

I worked with offshore hardware and software teams to carry the interface decisions into the wider product-development process.

WaldoPet app design showing a pet progress-sharing screen
Pet progress sharing
Original WaldoPet account-settings and Facebook-integration UI flow
Account settings and integration flow

Email & automation

Keep the conversation
going.

I extended the brand into email marketing and automated follow-up. The work paired customer-facing creative with purchase-triggered sequences, connecting the product purchase to the next customer interaction.

The original examples show a customer-story email and a Smart Scale follow-up workflow.

Original WaldoPet email featuring a customer dog story and collar product
Original Smart Scale purchase-triggered email workflow with delays and email steps

Creative direction through execution

One brand, across
every part of the launch.

I connected the identity, website, app, sales materials, and follow-up systems so the business could present its technology consistently. My role combined hands-on design with the coordination needed to bring the work to market.

And yes: trusted trade show team lunch decider.

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