Rise + Begin / Rashelle Mason
A Personal Brand Built to Reach More People.
Rashelle Mason had a story, a book, and a coaching practice to share. Rise + Begin needed a clear identity and a digital home that could support each part of the business.
I developed the brand, designed the website and book cover, built coaching and eCommerce functionality, and ran campaigns to grow her audience and generate leads.
My role
Branding & creative direction
Website & book cover design
Coaching systems & eCommerce
Meta advertising & lead generation
Branding & website design
A clear identity.
A place to begin.
I developed the Rise + Begin brand and carried it into a website built around Rashelle’s story and services. Navy and yellow give the site a confident, recognizable presence.
I brought coaching, the book, and her personal story into one digital home, with layouts that work on desktop and mobile. The goal was to make the next step clear without losing the personality behind the business.
#0A1339Yellow
#FFD353Black
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Book design & eCommerce
A book people can hold.
A way to buy it.
I designed the cover for I Hope I Make You Uncomfortable and built the eCommerce functionality to sell it through the website.
The physical book and its online presentation connect with the broader Rise + Begin experience, giving Rashelle’s message another way to reach people.
The original artwork
Coaching functionality & automation
The systems behind the experience.
I built functionality and automations supporting client onboarding, scheduling, and CRM activity. Those systems support the practical side of Rashelle’s coaching business alongside its public-facing design.
I also developed a 90-day nurture sequence with 11 automated emails, giving new email contacts a consistent follow-up experience.
Documented in the June 2026 campaign report.
Paid advertising & audience growth
Different objectives.
Measurable results.
I combined Meta advertising, intent-data targeting, and engaging video content to introduce Rise + Begin to more people. The campaigns focused on email acquisition, page growth, and lead generation.
Cost per email acquired
Cost per page like
Cost per lead
For a $5,000 offer
Separate campaigns and objectives. These results do not represent one continuous funnel or a shared budget or reporting period.
Facebook audience growth
Facebook likes
in 3 months
I grew the page from zero to 1,300 likes by combining intent data with engaging video content and approximately $100/month in ad spend.
Brand. Creative. Systems. Growth.
Connected around one person’s message.
I connected the creative work with the systems and campaigns supporting Rashelle’s business, from the first impression to the next conversation.