eCity Transactions.
Making complex software easier to understand.
- Website Design
- User Experience
- Messaging & Copywriting
Good software needed
a clearer story.
eCity built cloud solutions for municipalities, schools and businesses. Explaining that range of technical capabilities—and the value of its customer work—was the challenge.
I connected website design, user experience and copywriting to make the offering easier to understand and give prospective customers a more direct path to scheduling a demo.
Increased demo scheduling by 20% with improved UI and messaging.
A clearer introduction.
A visible next step.
I led with the benefit: an easier, faster online experience. A concise introduction explained who eCity served, while the demo action appeared in both the opening content and navigation.
I organized the offering around cloud solutions and simplified the labels. The interface connected a broad technical product to a clear next action.
Put customer work
at the center.
I brought success stories into the homepage and made them easy to explore. Each story connected a client’s problem with eCity’s response and the practical value of the solution.
That gave prospective customers useful context for a demo, beyond a list of software capabilities.
Figures within this artwork describe eCity’s customer outcomes, separate from the website’s demo-scheduling result.
The same priorities,
on a smaller screen.
I carried the hierarchy through to mobile: explain the value, show the customer work and keep the demo action easy to find.
A technical offering, made approachable.
I helped eCity connect what its software could do with what prospective customers needed to understand before starting a conversation.