eCity Transactions
This software company makes local government run smooth. They develop bespoke solutions for municipalities using their cloud-based platform. From better automating parking tickets, baseball diamond reservations, to trash pickup.
It was a struggle for them to clearly message both their capabilities, and past successes to their potential customers. Designing and writing copy for a highly technical product targeted for bureaucracy is no joke!
- Active messaging and better UI/UX.
- After the website redesign, leads increased 20%.
Web Design | User Experience Design | Messaging and Copywriting