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DYLAN SHAEDESIGN. MARKETING. AUTOMATION.

Selected work / Pure Choice Farms

Pure Choice Farms.

Whole-food character.
A clearer way to shop.

  • Packaging Design
  • Website Design
  • eCommerce
Actual Pure Choice Farms Raw Greens, Tropics, Chocolate 2 lb bag, and Peanut Better 6 lb tub photographs grouped over the original farm photograph.

The project

From the package
to the purchase.

I designed packaging and the eCommerce website for Pure Choice Farms, bringing its whole-food identity into both the products and the shopping experience.

I connected the visual work with product subscriptions, bundles, and automated email marketing to make purchasing easier and support repeat purchases.

Packaging design

A family of products,
with its roots showing.

I designed the packaging around the brand’s whole-food positioning. Farm imagery, distinctive product colors, and a consistent visual hierarchy connect the range while giving each product its own character.

Actual Pure Choice Farms Raw Greens Bag packaging

Raw Greens

Bag
Actual Pure Choice Farms Tropics Bag packaging

Tropics

Bag
Actual Pure Choice Farms Chocolate 2 lb bag packaging

Chocolate

2 lb bag
Actual Pure Choice Farms Peanut Better 6 lb tub packaging

Peanut Better

6 lb tub

Website design

The website
from my engagement.

I carried the brand into a storefront built around product discovery and clear purchasing choices. The product grid brings the range together, while the product pages put imagery, size options, and subscriptions alongside the purchase controls.

These four original screenshots show the website I worked on during my engagement.

Historical Pure Choice Farms storefront overview screenshot from my website-design engagement, preserved as originally captured
Storefront overviewView full size
Historical Pure Choice Farms product grid screenshot from my website-design engagement, preserved as originally captured
Product gridView full size
Historical Pure Choice Farms chocolate product page screenshot from my website-design engagement, preserved as originally captured
Chocolate product pageView full size
Historical Pure Choice Farms greens product page screenshot from my website-design engagement, preserved as originally captured
Greens product pageView full size

eCommerce & results

Make the next
purchase easier.

I built on the website design with purchasing options and follow-up that supported how customers buy and return to the brand.

Product subscriptions

I made recurring purchases an option alongside one-time orders, giving customers a convenient way to keep their preferred products on hand.

Product bundles

I used bundles to make complementary products easier to discover and purchase together.

Automated email marketing

I added automated email marketing to maintain the connection with customers and support repeat purchases.

Documented result from my engagement

Increased average cart order over 100%.

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